WPP’s Bold AI Bet to Save the Creative Agency Model
The Creative Crisis Nobody Wants to Admit Advertising agencies will not die off. They are casting off skin, however–at a furious rate. With generative AI inundating the creative process with pre-trained creativity, brands are reconsidering the reliance on large, slow agencies. Clients are now turning to tools such as Midjourney to provide visuals, ChatGPT to Read details…